Leadership
Jim Lecinski
Fellow
Jim Lecinski is an award-winning Clinical Professor of Marketing at Northwestern University's Kellogg School of Management where he teaches popular courses on AI in Marketing, Marketing Strategy and Omnichannel Marketing, and was named 2022 Kellogg Professor of the Year.
He is a recognized expert, in-demand consultant and keynote speaker with over 30 years of marketing industry experience, including a notable twelve year career at Google, where he was Vice President of Customer Solutions for the Americas.
Jim's seminal book about the new marketing model, "Winning the Zero Moment of Truth" known as "ZMOT" was published in 2011, and has been read by over 300,000 marketers worldwide and was featured in the New York Times, Advertising Age and Forbes.
His latest project, "The AI Marketing Canvas: A Five Step AI Plan for Marketers" was first published by Stanford University Press in 2021 and has been named both a top AI book and a top business book. The newly revised 2d Edition was released in late 2025.
