# Direct Digital Holdings, Inc.

> Alpha governed public record. Unknown, unavailable, and unpublished values are never inferred as zero.

## Record

| Field | Value |
| --- | --- |
| Representation | alpha-profile-markdown-v4 |
| Protocol | Alpha Governance Facts Protocol 0.1 |
| Schema | alpha.governance.entity.public.v1 |
| Record version | public-1:d751713988987e9331980363e24189ce:ro-d751713988987e9331980363e24189ce |
| Governance record representation | alpha-governance-record-v2 |
| Canonical entity | alpha:company:41806075-fe44-4bc8-a3fd-27e0c97cc78c |
| Entity type | Company |
| Canonical URL | https://registry.alpha.ac/companies/direct-digital-holdings-inc |
| Publication | PUBLISHED |
| Verification | source_reported |
| Verification schema | alpha-verification-states-v1 |
| Ownership | unclaimed |
| Published claims | 14 |
| Claims under review | 1 |
| Evidence records | 7 |
| Conflicts | 0 |
| Conflicts in internal review | 0 |
| Observed | 2026-10-16T04:48:50.713249+00:00 |
| Last reviewed | 2026-10-16T04:48:50.713249+00:00 |

## Identity

- Legal name: Direct Digital Holdings, Inc.
- Display name: Direct Digital Holdings, Inc.

## Alpha Governance Record

| Field | Value |
| --- | --- |
| Governance Record schema | alpha-governance-record-v2 |
| Ontology | alpha-governance-ontology-v1 |
| Record version | public-1:d751713988987e9331980363e24189ce:ro-d751713988987e9331980363e24189ce |
| As of | 2026-10-16T06:17:09.073085+00:00 |
| Completeness | 0.364 |
| Record Quality | 0.822 |
| Directors | 5 |
| Committees | 0 |
| Governance events | 5 |
| Entity class | public_company |

## Section coverage

| Section | State |
| --- | --- |
| identity | PUBLISHED |
| corporate_structure | NOT_REVIEWED |
| board | PUBLISHED |
| committees | NOT_REVIEWED |
| leadership | PUBLISHED |
| ownership | NOT_REVIEWED |
| financials | NOT_REVIEWED |
| capital_structure | PUBLISHED |
| compensation | NOT_REVIEWED |
| governance | NOT_REVIEWED |
| shareholder_governance | NOT_REVIEWED |
| audit | NOT_REVIEWED |
| legal | NOT_REVIEWED |
| risk | NOT_REVIEWED |
| cyber | NOT_REVIEWED |
| ai_governance | NOT_REVIEWED |
| agent_governance | RESTRICTED |
| markets_external | NOT_REVIEWED |
| events | PUBLISHED |
| relationships | PUBLISHED |
| assessments | PUBLISHED |
| evidence | PUBLISHED |

## Board

- Antoinette R. Leatherberry: Director. Status: unknown. Independent: true. Since: NOT_PUBLISHED. claim_id=alpha:claim:company:41806075-fe44-4bc8-a3fd-27e0c97cc78c:leadership_role:5
- Keith Smith: Director. Status: unknown. Independent: false. Since: NOT_PUBLISHED. claim_id=alpha:claim:company:41806075-fe44-4bc8-a3fd-27e0c97cc78c:leadership_role:6
- Mark Walker: Director. Status: unknown. Independent: false. Since: NOT_PUBLISHED. claim_id=alpha:claim:company:41806075-fe44-4bc8-a3fd-27e0c97cc78c:leadership_role:7
- Mistelle Locke: Director. Status: unknown. Independent: true. Since: NOT_PUBLISHED. claim_id=alpha:claim:company:41806075-fe44-4bc8-a3fd-27e0c97cc78c:leadership_role:8
- Richard Cohen: Director. Status: unknown. Independent: true. Since: NOT_PUBLISHED. claim_id=alpha:claim:company:41806075-fe44-4bc8-a3fd-27e0c97cc78c:leadership_role:9

## Executive leadership

- Anu Pillai: Chief Technology Officer [CTO]. Status: current. claim_id=alpha:claim:company:41806075-fe44-4bc8-a3fd-27e0c97cc78c:leadership_role:10
- Diana P. Diaz: Chief Financial Officer [CFO]. Status: current. claim_id=alpha:claim:company:41806075-fe44-4bc8-a3fd-27e0c97cc78c:leadership_role:11
- Keith W. Smith: President and Director [PRESIDENT]. Status: current. claim_id=alpha:claim:company:41806075-fe44-4bc8-a3fd-27e0c97cc78c:leadership_role:12
- Maria Vilchez Lowrey: Chief Growth Officer. Status: current. claim_id=alpha:claim:company:41806075-fe44-4bc8-a3fd-27e0c97cc78c:leadership_role:13
- Mark D. Walker: Chairman of the Board of Directors and Chief Executive Officer [CEO]. Status: current. claim_id=alpha:claim:company:41806075-fe44-4bc8-a3fd-27e0c97cc78c:leadership_role:14

## Governance events

- EXECUTIVE_APPOINTED: Anu Pillai executive of Direct Digital Holdings, Inc., effective 2026-03-31. Effective: 2026-03-31. Detected: 2026-10-16T04:48:50.713249+00:00. event_id=alpha:event:transition:e5g5wo1c3c2ig
- CFO_CHANGED: Diana P. Diaz executive of Direct Digital Holdings, Inc., effective 2026-03-31. Effective: 2026-03-31. Detected: 2026-10-16T04:48:50.713249+00:00. event_id=alpha:event:transition:w8vkmmqiuele
- EXECUTIVE_APPOINTED: Keith W. Smith executive of Direct Digital Holdings, Inc., effective 2026-03-31. Effective: 2026-03-31. Detected: 2026-10-16T04:48:50.713249+00:00. event_id=alpha:event:transition:10vp9581imon00
- EXECUTIVE_APPOINTED: Maria Vilchez Lowrey executive of Direct Digital Holdings, Inc., effective 2026-03-31. Effective: 2026-03-31. Detected: 2026-10-16T04:48:50.713249+00:00. event_id=alpha:event:transition:1lxlqdl1rr1j61
- CEO_CHANGED: Mark D. Walker executive of Direct Digital Holdings, Inc., effective 2026-03-31. Effective: 2026-03-31. Detected: 2026-10-16T04:48:50.713249+00:00. event_id=alpha:event:transition:k7d0b5yo3p6z

## Scoped resources

- `alpha://company/direct-digital-holdings-inc` (contract): https://registry.alpha.ac/api/public/companies/direct-digital-holdings-inc?format=record
- `alpha://company/direct-digital-holdings-inc/identity` (contract): https://registry.alpha.ac/api/public/companies/direct-digital-holdings-inc?format=record&section=identity
- `alpha://company/direct-digital-holdings-inc/corporate-structure` (contract): https://registry.alpha.ac/api/public/companies/direct-digital-holdings-inc?format=record&section=corporate-structure
- `alpha://company/direct-digital-holdings-inc/board` (contract): https://registry.alpha.ac/api/public/companies/direct-digital-holdings-inc?format=record&section=board
- `alpha://company/direct-digital-holdings-inc/committees` (contract): https://registry.alpha.ac/api/public/companies/direct-digital-holdings-inc?format=record&section=committees
- `alpha://company/direct-digital-holdings-inc/leadership` (contract): https://registry.alpha.ac/api/public/companies/direct-digital-holdings-inc?format=record&section=leadership
- `alpha://company/direct-digital-holdings-inc/ownership` (contract): https://registry.alpha.ac/api/public/companies/direct-digital-holdings-inc?format=record&section=ownership
- `alpha://company/direct-digital-holdings-inc/financials` (contract): https://registry.alpha.ac/api/public/companies/direct-digital-holdings-inc?format=record&section=financials
- `alpha://company/direct-digital-holdings-inc/capital-structure` (contract): https://registry.alpha.ac/api/public/companies/direct-digital-holdings-inc?format=record&section=capital-structure
- `alpha://company/direct-digital-holdings-inc/compensation` (contract): https://registry.alpha.ac/api/public/companies/direct-digital-holdings-inc?format=record&section=compensation
- `alpha://company/direct-digital-holdings-inc/governance` (contract): https://registry.alpha.ac/api/public/companies/direct-digital-holdings-inc?format=record&section=governance
- `alpha://company/direct-digital-holdings-inc/shareholder-governance` (contract): https://registry.alpha.ac/api/public/companies/direct-digital-holdings-inc?format=record&section=shareholder-governance
- `alpha://company/direct-digital-holdings-inc/audit` (contract): https://registry.alpha.ac/api/public/companies/direct-digital-holdings-inc?format=record&section=audit
- `alpha://company/direct-digital-holdings-inc/legal` (contract): https://registry.alpha.ac/api/public/companies/direct-digital-holdings-inc?format=record&section=legal
- `alpha://company/direct-digital-holdings-inc/risk` (contract): https://registry.alpha.ac/api/public/companies/direct-digital-holdings-inc?format=record&section=risk
- `alpha://company/direct-digital-holdings-inc/cyber` (contract): https://registry.alpha.ac/api/public/companies/direct-digital-holdings-inc?format=record&section=cyber
- `alpha://company/direct-digital-holdings-inc/ai-governance` (contract): https://registry.alpha.ac/api/public/companies/direct-digital-holdings-inc?format=record&section=ai-governance
- `alpha://company/direct-digital-holdings-inc/agents` (contract): https://registry.alpha.ac/api/public/companies/direct-digital-holdings-inc?format=record&section=agents
- `alpha://company/direct-digital-holdings-inc/ecosystem` (contract): https://registry.alpha.ac/api/public/companies/direct-digital-holdings-inc?format=record&section=ecosystem
- `alpha://company/direct-digital-holdings-inc/events` (contract): https://registry.alpha.ac/api/public/companies/direct-digital-holdings-inc?format=record&section=events
- `alpha://company/direct-digital-holdings-inc/relationships` (contract): https://registry.alpha.ac/api/public/companies/direct-digital-holdings-inc?format=record&section=relationships
- `alpha://company/direct-digital-holdings-inc/assessments` (contract): https://registry.alpha.ac/api/public/companies/direct-digital-holdings-inc?format=record&section=assessments
- `alpha://company/direct-digital-holdings-inc/evidence` (contract): https://registry.alpha.ac/api/public/companies/direct-digital-holdings-inc?format=record&section=evidence

## Role modules

- NOT_ASSERTED

## Attention

- NO_RECORDS_FOUND

## Committee data

- NO_RECORDS_FOUND

## Leadership

- Antoinette R. Leatherberry: Director. Claim: alpha:claim:company:41806075-fe44-4bc8-a3fd-27e0c97cc78c:leadership_role:5. Publication: PUBLISHED. Verification: source_reported. Assertion: source_reported. Evidence: alpha:projection-evidence:document:ee24e5b7dffcfa5df7ebd7d20224d91fd29bb1a7b8328152acb52a370a7f3e38.
- Keith Smith: Director. Claim: alpha:claim:company:41806075-fe44-4bc8-a3fd-27e0c97cc78c:leadership_role:6. Publication: PUBLISHED. Verification: source_reported. Assertion: source_reported. Evidence: alpha:projection-evidence:document:ee24e5b7dffcfa5df7ebd7d20224d91fd29bb1a7b8328152acb52a370a7f3e38.
- Mark Walker: Director. Claim: alpha:claim:company:41806075-fe44-4bc8-a3fd-27e0c97cc78c:leadership_role:7. Publication: PUBLISHED. Verification: source_reported. Assertion: source_reported. Evidence: alpha:projection-evidence:document:ee24e5b7dffcfa5df7ebd7d20224d91fd29bb1a7b8328152acb52a370a7f3e38.
- Mistelle Locke: Director. Claim: alpha:claim:company:41806075-fe44-4bc8-a3fd-27e0c97cc78c:leadership_role:8. Publication: PUBLISHED. Verification: source_reported. Assertion: source_reported. Evidence: alpha:projection-evidence:document:ee24e5b7dffcfa5df7ebd7d20224d91fd29bb1a7b8328152acb52a370a7f3e38.
- Richard Cohen: Director. Claim: alpha:claim:company:41806075-fe44-4bc8-a3fd-27e0c97cc78c:leadership_role:9. Publication: PUBLISHED. Verification: source_reported. Assertion: source_reported. Evidence: alpha:projection-evidence:document:ee24e5b7dffcfa5df7ebd7d20224d91fd29bb1a7b8328152acb52a370a7f3e38.
- Anu Pillai: Chief Technology Officer. Claim: alpha:claim:company:41806075-fe44-4bc8-a3fd-27e0c97cc78c:leadership_role:10. Valid from: 2026-03-31. Valid to: NOT_ASSERTED. Publication: PUBLISHED. Verification: source_reported. Assertion: source_reported. Evidence: alpha:projection-evidence:document:64235b78186626ec57a0b059a83340a9292ecdaa5442f523035f89de22cceea1.
- Diana P. Diaz: Chief Financial Officer. Claim: alpha:claim:company:41806075-fe44-4bc8-a3fd-27e0c97cc78c:leadership_role:11. Valid from: 2026-03-31. Valid to: NOT_ASSERTED. Publication: PUBLISHED. Verification: source_reported. Assertion: source_reported. Evidence: alpha:projection-evidence:document:1f6eb79941f39a536bc7d6ada577874f10cda76d0847811b3c6adf5a46dc537b.
- Keith W. Smith: President and Director. Claim: alpha:claim:company:41806075-fe44-4bc8-a3fd-27e0c97cc78c:leadership_role:12. Valid from: 2026-03-31. Valid to: NOT_ASSERTED. Publication: PUBLISHED. Verification: source_reported. Assertion: source_reported. Evidence: alpha:projection-evidence:document:5ce8d873b975ac217872abcb0e4923ff7a9898fc312b139c4ad2b445f2791f86.
- Maria Vilchez Lowrey: Chief Growth Officer. Claim: alpha:claim:company:41806075-fe44-4bc8-a3fd-27e0c97cc78c:leadership_role:13. Valid from: 2026-03-31. Valid to: NOT_ASSERTED. Publication: PUBLISHED. Verification: source_reported. Assertion: source_reported. Evidence: alpha:projection-evidence:document:4b546c4a902179736b9b9125d62a79d6bbc44b895baf776c256048b46a73c83c.
- Mark D. Walker: Chairman of the Board of Directors and Chief Executive Officer. Claim: alpha:claim:company:41806075-fe44-4bc8-a3fd-27e0c97cc78c:leadership_role:14. Valid from: 2026-03-31. Valid to: NOT_ASSERTED. Publication: PUBLISHED. Verification: source_reported. Assertion: source_reported. Evidence: alpha:projection-evidence:document:30cd6a6c5c10f27b1d582a6cd55a4e8acaf4cf4ffe71ff24a29dfd990fc5fcab.

## Roles

- PUBLISHED

## Governance

- NOT_ASSERTED

## Board committees

- PUBLISHED

## Financials

- NOT_ASSERTED

## Workforce

- NOT_ASSERTED

## Market and index context

- PUBLISHED

## Legal Name

- Direct Digital Holdings, Inc.. Claim: alpha:claim:company:41806075-fe44-4bc8-a3fd-27e0c97cc78c:legal_name:1. Publication: PUBLISHED. Verification: source_reported. Assertion: source_reported. Evidence: alpha:projection-evidence:bf167eee5f03351b9068c98831c387ec2347bb1f5f65473e6c90fc3e4c8cbd69.

## Entity Status

- Public listing published. Claim: alpha:claim:company:41806075-fe44-4bc8-a3fd-27e0c97cc78c:entity_status:3. Publication: PUBLISHED. Verification: source_reported. Assertion: source_reported. Evidence: alpha:projection-evidence:bf167eee5f03351b9068c98831c387ec2347bb1f5f65473e6c90fc3e4c8cbd69.

## Published Fact

- US. Claim: alpha:claim:company:41806075-fe44-4bc8-a3fd-27e0c97cc78c:published_fact:4. Publication: PUBLISHED. Verification: source_reported. Assertion: source_reported. Evidence: alpha:projection-evidence:bf167eee5f03351b9068c98831c387ec2347bb1f5f65473e6c90fc3e4c8cbd69.

## Security Listing

- DRCT (NASDAQ). Claim: alpha:claim:company:41806075-fe44-4bc8-a3fd-27e0c97cc78c:security_listing:15. Publication: PUBLISHED. Verification: source_reported. Assertion: source_reported. Evidence: alpha:projection-evidence:bf167eee5f03351b9068c98831c387ec2347bb1f5f65473e6c90fc3e4c8cbd69.

## Coverage states

| Field | Value |
| --- | --- |
| Identity | PUBLISHED |
| Business | PUBLISHED |
| Leadership | PUBLISHED |
| Board and committees | PUBLISHED |
| Governance | NOT_ASSERTED |
| Financials | NOT_ASSERTED |
| Workforce | NOT_ASSERTED |
| Ownership | NOT_ASSERTED |
| Ratings | NOT_PUBLISHED |
| Market and index context | PUBLISHED |

## Public sources

- alpha:projection-evidence:bf167eee5f03351b9068c98831c387ec2347bb1f5f65473e6c90fc3e4c8cbd69: [Alpha canonical company public projection](https://www.alpha.ac/api/public/companies/direct-digital-holdings-inc).
- alpha:projection-evidence:document:ee24e5b7dffcfa5df7ebd7d20224d91fd29bb1a7b8328152acb52a370a7f3e38: [Direct Digital Holdings, Inc. DEF 14A 2025-12-15](https://www.sec.gov/Archives/edgar/data/1880613/000188061325000156/drct-dec2025specialmeeting.htm).
- alpha:projection-evidence:document:64235b78186626ec57a0b059a83340a9292ecdaa5442f523035f89de22cceea1: [DRCT 10-K executive officers](https://www.sec.gov/Archives/edgar/data/1880613/000188061326000032/drct-20251231.htm).
- alpha:projection-evidence:document:1f6eb79941f39a536bc7d6ada577874f10cda76d0847811b3c6adf5a46dc537b: [DRCT 10-K executive officers](https://www.sec.gov/Archives/edgar/data/1880613/000188061326000032/drct-20251231.htm).
- alpha:projection-evidence:document:5ce8d873b975ac217872abcb0e4923ff7a9898fc312b139c4ad2b445f2791f86: [DRCT 10-K executive officers](https://www.sec.gov/Archives/edgar/data/1880613/000188061326000032/drct-20251231.htm).
- alpha:projection-evidence:document:4b546c4a902179736b9b9125d62a79d6bbc44b895baf776c256048b46a73c83c: [DRCT 10-K executive officers](https://www.sec.gov/Archives/edgar/data/1880613/000188061326000032/drct-20251231.htm).
- alpha:projection-evidence:document:30cd6a6c5c10f27b1d582a6cd55a4e8acaf4cf4ffe71ff24a29dfd990fc5fcab: [DRCT 10-K executive officers](https://www.sec.gov/Archives/edgar/data/1880613/000188061326000032/drct-20251231.htm).

## Rights

| Field | Value |
| --- | --- |
| public_retrieval | allowed |
| agent_retrieval | allowed |
| redistribution | not_granted |
| model_training | not_granted |
| commercial_use | not_specified |
| relationship_pathfinding | not_granted |
| direct_contact | not_granted |

## Limitations

- Absence of a leadership role, committee, or disclosure is not evidence that it does not exist.
- Only explicitly published canonical company identity and current confirmed public roles are included.
- Absence of a board, committee, executive, listing, or claim is not evidence that it does not exist.
- Public retrieval does not grant redistribution, model-training, direct-contact, or relationship-pathfinding rights.
- This Company Profile is an identity and evidence record, not an Alpha rating.

## Alternate representations

- [Canonical profile](https://registry.alpha.ac/companies/direct-digital-holdings-inc)
- [Public Markdown](https://registry.alpha.ac/companies/direct-digital-holdings-inc.md)
- [Public JSON](https://registry.alpha.ac/api/public/companies/direct-digital-holdings-inc?format=record)
- [JSON-LD](https://registry.alpha.ac/api/public/companies/direct-digital-holdings-inc?format=jsonld)
- MCP resource: `alpha://companies/direct-digital-holdings-inc` at https://mcp.alpha.ac/mcp


## Connected governance records

Only explicitly published, rights-cleared records. Missing records do not establish absence, safety, or complete coverage.

## Critical-risk oversight

Snapshot as of 2026-10-16T06:17:08.83835+00:00; recorded 2026-10-16T06:17:08.83835+00:00. Every published assignment for this snapshot is listed.
Only explicitly reviewed, rights-cleared assignments in effect on the as-of date, in the company's own wording.
An assignment shows where oversight is placed, not whether it is effective. Missing records do not establish absence.